I think it's a better option than preventing 2nd hand games completely (like steam).
What I don't like, is that if I buy the game on release day, I can not be guaranteed completely that I will be able to use that code 4 years later, when I got a new comp and the publisher gone bankrupt.
A side not is that this is one of the better strategies against pirates as well...
I think that the future of gaming, will be more like renting, games that have monthly subscription (mmorpgs) has a much more stable flow of income, and will lead to more quality rather than quantity...
--------------------
"meh"
|